Personal website · 2026

Between
Vision &
Vineyards.

I am Axel Haas — an industrial engineer, managing director and public affairs manager with an eye for what matters, a passion for meaningful encounters and a special connection to South Africa.

Portrait of Axel Haas

Cape Town · 33.9249° S

01

Stay curious.
Share good things.

Four chapters about work,
places and pleasure.

Career

Experience
with purpose.

Selected chapters of my professional journey. Clear, personal and without unnecessary superlatives.

01

Managing Director

German Institute for Preventive Fire Protection

Advocacy, member networking and the digitisation of internal collaboration.

02

Managing Director

Association of German Industrial Engineers

External representation, development of a digital office, and coordination of the executive board, advisory board and volunteer initiatives.

03

Consultant & Project Associate

Singhammer IT Consulting · University of Liechtenstein

International ERP roll-outs and strategic business-model and e-learning projects.

04

Teaching & Research

TU Berlin · FOM University of Applied Sciences

Logistics, transport economics and business education in research and teaching.

05

Associate

PricewaterhouseCoopers

Audit engagements under German GAAP and IFRS, process assurance and real-estate valuation.

“Shaping change with structure — focused on what matters, business success and the people in the team.”

Profile

Favourite destination

Cape Town.
Again and again.

A city between two oceans, striking nature and a singular creative energy.

Lion’s Head in Cape Town, surrounded by cloudsLION’S HEAD · PRIVATE PHOTO
33°55′S

Where space
becomes a feeling.

Lion’s Head in the morning mist. The light on the Atlantic. Long roads into the Winelands. Cape Town is more than a point on the map to me — it is a perspective.

My places

  1. 01Table Mountain & City Bowl
  2. 02Chapman’s Peak Drive
  3. 03Cape of Good Hope
  4. 04Franschhoek & Stellenbosch

Passion

Wine tells
a story of place.

I am fascinated by the way landscape, climate and craft come together in a glass — especially at the Cape.

Vineyards framed by South African mountains
The Winelands · Private photo
01

Stellenbosch

TOKARA, historic estates, great red wines and mountain panoramas.

02

Franschhoek

French heritage, fine cuisine and unhurried discoveries.

03

Swartland

Distinctive soils, old vines and a new generation of winemakers.

Favourite winery: TOKARA · Stellenbosch · Favourite wine: Reserve Collection Elgin Sauvignon Blanc 2024